Marketing, web design, & Signage
Pigment Marketing
Pigment is a highly curated series of retail stores in Southern California. Started in 2007 by husband-and-wife team Chad Anglin and Amy Paul, Pigment began as an art gallery for local artists. Now, Pigment sells color-crafted household items, gifts, plants, and other unique pieces from both local and international vendors.
Designed with their Southern California audience in mind, Pigment's private label stands out in stores and pops on crowded social media screens. Competing directly with their highest performing and trend setting products, Pigment's private label projects pride themselves on their quick turnaround, allowing waves of new products and ever-changing, beautifully merchandised, unique displays. The projects themselves are carefully color-curated and thoughtfully crafted.
Emails
Pigment emails are sent out weekly to highlight our favorite new products and upcoming events.
Holiday Campaign
Pigment’s holiday marketing highlights what makes the company so unique and what keeps people coming back: our merchandizing. The home page changes throughout the holiday season to stay current with available in-story products and to highlight seasonal items as the holiday approaches.
Window Graphic
In 2019, Pigment opened it’s third store in Del Mar. To convey Pigment’s brand to new customers and create excitement for the grand opening, I hand illustrated a collection of window graphics that stretched across all storefront windows and doors.